Strategy management - culture Essay Example | Topics and Well Written Essays - 1250 words

Strategy management - culture - Essay Example When an organization merges its tangible and intangible resources, it keeps the resource-based view (RBV), allowing itself to move in the pool of competition (Abt, 2007). Management scholars view RBV in a slightly different context. They have signified certain gaps in RBV approach, which needs further critical identification. To verify these gaps in RBV, Google Inc. has been chosen to assess the discrepancies, which is a prominent and successful business organization in the contemporary period (Henry, 2008). There are many things besides the Resource-based view that brought Google into a success position. Innovation is the first key step that marked its way towards successful performance (Farnham, 2014). Similarly, it is Google’s top leadership, which had the vision and competitiveness to bring the organization to that successive phase. Above of all, it was Google’s mastery of knowledge management (KM) that brought the company in to such distinction of progression. Not to forget, Google’s reliance on innovative strategies to make it both cost and product effective (Barney, 2001). Google kept the Resource-Based view of its resources, but also enhanced its culture of innovation to gain competitive advantage (Burke, 2010). It was something more than just adaptation of RBV concept that brought Google to success. All this indicates that Resource-Based view is not the only thing required for competitive success, but there are other significant factors that bring competitiveness within organization. RBV approach is basically contributes lesser for competitiveness (Abt, 2007). Through contemporary business perspective, mergers and acquisitions are strategic dimensions for any emerging organization (Phillips & Gully, 2011). According to general perspective of organization’s leadership, mergers and acquisitions are sufficient to raise company’s horizontal knowledge, which is very important for bringing competitiveness in long